Giovanni Pizza has a hybrid background in management and programming. He graduated in Economics and Management from LUISS Guido Carli with a thesis on Growth Hacking published in 2016. He began his career at General Electric, focusing on digital marketing and web programming. In 2017, he became the digital marketing lead for Interventional Cardiology at Boston Scientific, supporting EMEA strategies. Later, he advanced his skills in Python, AI, and ML at the National Research Council (CNR) in Rome. Since 2020, he has been the CEO of BonusX.